If you wait until there is another case study in your industry, you will be too late.
The way to understand social media, is to see it as a new public space.
Make the consumer the hero of your story.
To be successful and grow your business and revenues, you must match the way you market your products with the way you would learn and shop for any product today.
Burocratic organizations must answer questions about why they should be online. Enterprises with good adaptation capabilities need to answer questions about why they shouldn’t.
As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.
Money follows passion, not the other way around.
Don’t be afraid to get creative and experiment with your marketing.
Good-bye, Broadcast. Hello, Conversation.
“Long Tail” transformed a mass marketing into a mass of niches.
Twitter is not a technology, It’s a conversation. And it’s happening, with or without you.
In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences.
The internet has turned what used to be a controlled, oneway message, into a real-time dialogue with millions.
The biggest mistake we see companies make when they first hit Twitter, is to think about it as a channel to push out information.
Think like a “customer”.